Semi permanent makeup is a cosmetic technique which employs tattoos (permanent pigmentation of the dermis) as a means of producing designs that resemble makeup, such as eyeliner and other permanent enhancing colours to the skin of the face, lips, and eyelids. It is most often used to produce artificial eyebrows, where they are sparse or have been over plucked, or in people who have lost them as a consequence of old age, disease, such as alopecia, chemotherapy, or a genetic disturbance. It also has other medical uses such as to disguise scars and white spots in the skin such as in vitiligo and is used to restore or enhance the breast's areola, such as after breast surgery.

Specialising in semi permanent make up in Tyne and Wear and the following areas: Gateshead, Houghton le Spring, Jarrow, Newcastle upon Tyne, North Shields, South Shields, Sunderland, Wallsend, Washington and Whitley Bay.